The Worldwide Meeting Point for Residential and Industrial Installations, Air-Conditioning and Renewable Energy

 

THE WORLDWIDE MEETING POINT FOR RESIDENTAL AND INDUSTRIAL  INSTALLATIONS, AIR CONDITIONING AND RENEWABLE ENERGY  

 

New international initiatives for MCE – MOSTRA CONVEGNO EXPOCOMFORT 2014

MCE KICKS OFF ITS FIRST ROADSHOW TOUR IN TURKEY

The Worldwide Meeting Point for Residential and Industrial Installations, Air-Conditioning and Renewable Energy

Milan, 25th March 2013 – MCE – MOSTRA CONVEGNO EXPOCOMFORT, the leading international biennial exhibition dedicated to residential and industrial installations, air-conditioning and renewable energy scheduled for 18th – 21st March 2014 at Fiera Milano is organising its first ever Road-show in Turkey.

Internationality has been constantly one of the strengths of MCE – MOSTRA CONVEGNO EXPCOMFORT, concerning both visitors – 155,301 trade and professional visitors who made their way to the show with a 5.8% increase in international visitor numbers, – and exhibitors figures – 2,100 exhibitors participated in the last edition, including over 900 foreign companies from 58 countries.

Similar figures are also expected for MCE 2014.As from now, over 1,000 companies have signed up to the show (28% of rebooking by foreign exhibitors coming from 43 different countries), exhibiting in its four macro sectors: heating, cooling, water and energy.

The MCE Roadshow’s first stop is in Istanbul on 9th May 2013, the cornerstone of Turkey economy, a country in deep economic turmoil and a gateway to enter markets of the South-East Mediterranean area. It then moves on to Germany and Poland.

The Roadshow tour will act synergistically with a well-structured worldwide advertising campaign that has always characterized the organisation of MCE – MOSTRA CONVEGNO EXPOCOMFORT to attract an audience of highly qualified professionals from all over the world.

MCE - Mostra Convegno Expocomfort

Mostra Convegno Expocomfort is the biennial International exhibition dedicated to residential and industrial installations: heating, air-conditioning, refrigeration, hardware, valves, sanitary technology, the bathroom, water treatment, tools, renewable energy sources and services. Mostra Convegno Expocomfort is owned by Reed Exhibitions, the world leading organizer of exhibitions, trade shows and conferences whose current portfolio includes 500 events in 42 countries with an overall attendance figures of over 7 million in 2012. Reed Exhibitions has 34 branches worldwide serving 44 industry segments, as well as a network of offices and promoters all over the world. Established in 1960 as Italy’s first trade exhibition, MCE has been a leader in the sector for more than 50 years thanks to its proven ability to follow the evolution across the reference markets, creating opportunities for technical, educational and political exchange and discussion.


For further information contact:
Italian Chamber of Commerce in Turkey
Hilal İÇSÖZ
Responsible from Exhibitions
Tel: + 90 212 2442268 - 118
E-Mail: hilal@cciist.com